Using cross-functional, cross-firm teams to co-create value: The role of financial measures

Increasingly, the involvement of representatives from all major business functions in cross-functional, crossfirmteams is being viewed as a means to develop and maintain profitable business-to-business relationships.However, if the measurements of the value co-created in these relationships with customers and suppliers donot incorporate the financial outcomes of joint cross-functional initiatives, managers can be led to makedecisions that jeopardize the long-term profitability of the two firms. In this paper, the authors explore thedifferences in value co-creation when a company is linked to key customers and key suppliers through crossfunctionalteams and when it is not. Using a case study approach, the authors measured value co-creation infinancial terms and describe how managers changed their behaviors toward customers and suppliers whenthey were able to compare the value that was being co-created in each relationship. In each pair ofrelationships, one involved cross-functional teams and the other did not. The results indicate that crossfunctional,cross-firm involvement leads to increased value co-creation. The research suggests that marketingscholars and managers should emphasize the use of cross-functional teams that involve all major functions tomanage relationships with key customers, and should incorporate financial measures in the evaluation ofrelationship performance

5D Yang-Mills instantons from ABJM Monopoles

In the presence of a background supergravity flux, N M2-branes will expand via the Myers effect into M5-branes wrapped on a fuzzy three-sphere. In previous work the fluctuations of the M2-branes were shown to be described by the five-dimensional Yang-Mills gauge theory associated to D4-branes. We show that the ABJM prescription for eleven-dimensional momentum in terms of magnetic flux lifts to an instanton flux of the effective five-dimensional Yang-Mills theory on the sphere, giving an M-theory interpretation for these instantons.Comment: 29 pages, Latex; v2: added references and a comment on the graviphoton coupling in section 5; v3: typos corrected and references adde

Deconstructing (2,0) proposals

C. P. is supported by the U.S. Department of Energy under Grant No. DE-FG02-96ER40959. M. S. S. is supported by an EURYI award of the European Science Foundatio

Deconstructing graviphoton from mass-deformed ABJM

Mass-deformed ABJM theory has a maximally supersymmetric fuzzy two-sphere vacuum solution where the scalar fields are proportional to the TGRVV matrices. We construct these matrices using Schwinger oscillators. This shows that the ABJM gauge group that corresponds to the fuzzy two-sphere geometry is $U(N)\times U(N-1)$. We deconstruct the graviphoton term in the D4 brane theory. The normalization of this term is fixed by topological reasons. This gives us the correct normalization of the deconstructed U(1) gauge field and fixes the Yang -Mills coupling constant to the value which corresponds to M5 brane compactified on \mb{R}^ {1,2} \times S^3/{\mb{Z}_k}. The graviphoton term also enable us to show that the zero mode contributions to the partition functions for the D4 and the M5 brane agree.Comment: 26 page

Geometry of the Nonabelian DBI Dyonic Instanton

We introduce a calculus of the Lie algebra valued functions present in Tseytlin's proposal for the nonabelian DBI action, and apply it to show that the recently found dyonic instanton is a solution of the full nonabelian DBI action. The geometry of this solution exhibits a new effect of ``blowing-up'' of the brane, which was not present in the case of the brane realisation of monopoles. We interpret this solution as the superposition of the D0 brane and fundamental string F1 which connects two separated D4 branes. Both F1 and D0 are delocalised in the ``blown-up'' region between two separated D4 branes.Comment: 14 pages, 3 figures; v2: minor changes and added reference

Momentum modes of M5-branes in a 2d space

We study M5 branes by considering the selfdual strings parallel to a plane. With the internal oscillation frozen, each selfdual string gives a 5d SYM field. All selfdual strings together give a 6d field with 5 scalars, 3 gauge degrees of freedom and 8 fermionic degrees of freedom in adjoint representation of U(N). Selfdual strings with the same orientation have the SYM-type interaction. For selfdual strings with the different orientations, which could also be taken as the unparallel momentum modes of the 6d field on that plane or the (p,q) (r,s) strings on D3 with (p,q)\neq (r,s), the [i,j]+[j,k]\rightarrow [i,k] relation is not valid, so the coupling cannot be written in terms of the standard N \times N matrix multiplication. 3-string junction, which is the bound state of the unparallel [i,j] [j,k] selfdual strings, may play a role here.Comment: 37 pages, 5 figures, to appear in JHEP; v2: reference adde

Abundances and rotational temperatures of the C2 interstellar molecule towards six reddened early-type stars

Using high-resolution (~85000) and high signal-to-noise ratio (~200) optical spectra acquired with the European Southern Observatory Ultraviolet and Visual Echelle Spectrograph, we have determined the interstellar column densities of C2 for six Galactic lines of sight with E(B- V) ranging from 0.33 to 1.03. For our purposes, we identified and measured absorption lines belonging to the (1, 0), (2, 0) and (3, 0) Phillips bands A1{\Pi}u-X1{\Sigma}+g. We report on the identification of a few lines of the C2 (4, 0) Phillips system towards HD 147889. The curve-of-growth method is applied to the equivalent widths to determine the column densities of the individual rotational levels of C2. The excitation temperature is extracted from the rotational diagrams. The physical parameters of the intervening molecular clouds (e.g. gas kinetic temperatures and densities of collision partners) were estimated by comparison with the theoretical model of excitation of C2.Comment: 11 pages, 3 figures, MNRAS 201

Non-abelian Action for Multiple Five-Branes with Self-Dual Tensors

We construct an action for non-abelian 2-form in 6-dimensions. Our action consists of a non-abelian generalization of the abelian action of Perry and Schwarz for a single five-brane. It admits a self-duality equation on the field strength as the equation of motion. It has a modified 6d Lorentz symmetry. On dimensional reduction on a circle, our action gives the standard 5d Yang-Mills action plus higher order corrections. Based on these properties, we propose that our theory describes the gauge sector of multiple M5-branes in flat space.Comment: LaTeX, 26 pages. v2: improved discussion of Lorentz symmetry. ref added. v3: add comments in the discussion section on the inclusion of scalar fields and supersymmetry; title changed to a more suitable one; version published in JHE

Super-Yang-Mills and M5-branes

We uplift 5-dimensional super-Yang-Mills theory to a 6-dimensional gauge theory with the help of a space-like constant vector $\eta^M$, whose norm determines the Yang-Mills coupling constant. After the localization of $\eta^M$ the 6D gauge theory acquires Lorentzian invariance as well as scale invariance. We discuss KK states, instantons and the flux quantization. The 6D theory admits extended solutions like 1/2 BPS `strings' and monopoles.Comment: 15 pages; minor changes, to appear in JHE

Instanton operators in five-dimensional gauge theories

This article is distributed under the terms of the Creative Commons Attribution License (CC-BY 4.0), which permits any use, distribution and reproduction in any medium, provided the original author(s) and source are creditedN.L. is supported in part by STFC grant ST/J002798/1. C.P. is a Royal Society Research Fellow.N.L. is supported in part by STFC grant ST/J002798/1. C.P. is a Royal Society Research Fellow.N.L. is supported in part by STFC grant ST/J002798/1. OPen Aceess funded by SCOAP